Born from Susan Bijl's desire for the perfect bag, SUSAN BIJL started with The New Shopping Bag, a durable, waterproof design that became an instant hit. This personal project blossomed into a family business founded on minimalistic design and a commitment to quality over quantity. Every product reflects this ethos, from the iconic shopping bag to the expanded range of versatile essentials. Over 25 years, SUSAN BIJL has grown into a global brand, celebrated for its functional designs and collaborative spirit.